Hero MotoCorp Aims to Outpace Industry with Record Festive Sales & New Launches

by | Nov 16, 2024 | 0 comments

Hero MotoCorp sees itself pulling ahead of the growth curve: strong festive sales, new product initiatives, and sustainability achievements.

Hero MotoCorp is the world’s largest two-wheeler manufacturer. Behind such strengths as strong festive sales, strategic launches, and increasing its product portfolio in the right order, the company feels it is on track to outpace the industry growth going forward. “We stand ahead in the specific context of capitalizing on opportunities both in the urban and rural markets,” says a senior Hero official. “Our roadmap for the ensuing quarters is pretty clear.”.

Record-Breaking Festive Sales and Rural Demand

The festive season that just went by was the watershed moment for Hero MotoCorp. The company achieved its highest-ever retail sales in this period, selling 1.6 million units. CEO of Hero MotoCorp Niranjan Gupta says this achievement distinctly reflected the resiliency of the rural market, which in turn had been bolstered by a good monsoon season.

“The fundamentals look good for the Indian economy in general and the two-wheeler industry in particular,” Gupta said during the company’s post-Q2 earnings conference call on November 15.

The strong rural demand is well balanced with the Hero Splendor, accounting for three-fourths of the company’s overall sales volumes. Hero MotoCorp believes this trend will continue, with still-improving macroeconomic conditions and growth in consumer confidence.

 

Revolutionary New Launches on Cards

As many as three new motorcycles will be lined up for launch within the next six months to sustain the present impetus in growth.

1. Xpulse 210 – Adventure tourers.

2. Xtreme 250R – A premium commuter with lots of modernity.

3. Karizma XMR 250 – Reviving the iconic brand name of Karizma in a powerful update.

These new models are said to be for the increasing orders for mid-range and premium motorcycles- Hero has been witnessing a rise in traction in such a segment. Sales volumes of mid-range motorcycles in Q2 FY25 rose 16% with models such as Xtreme 125R accounting for 12.6% of its sales compared to 11.6% of its sales a year ago.

Hero MotoCorp will expand its premium footprints with Premia stores, it added. It would look to cross 100 such units by the end of the fiscal year. That would give it more strength in the premium segment and offer customers a more upmarket, personalized buying experience.

Hero MotoCorp will aggressively push scooters and electric vehicles in the Indian market.
Hero MotoCorp is not limiting its growth strategy to motorcycles alone. The two-wheeler manufacturer has now set sights on capturing strong inroads in the scooter segment too, in both ICE as well as EV categories. As such, Hero aims to unveil three in-class scooters by March 2025, boasting first-in-class and best-in-class attributes that are likely to attract urban commuters and young buyers.

Another standout is Hero’s electric brand, VIDA, which has slowly begun eating into market share. The company appears intent on expanding its VIDA range across the price spectrum so that it encompasses different price bands serving a broad cross-section of consumers. This is because the Indian EV segment is rapidly expanding, and this is largely due to incentives from the government and growing consumer awareness.

 

Growing Emphasis on Sustainability and International Acknowledgment

Hero MotoCorp has won accolades galore as a sustainable entity. The company has upgraded the S&P Dow Jones Sustainability Index (DJSI) score to 69 points from 51, which has made it the leader in India’s two-wheeler space and fourth in the automotive companies’ list worldwide. The upgrade in the DJSI score distinctly showcases Hero’s commitment to reducing its carbon footprint through sustainability.

Hero MotoCorp focuses on sustainability, thereby promoting its brand image and standing in conformance with the global trend of eco-friendly production.

Hero MotoCorp Posts Impressive Q2 FY25 Results

Hero MotoCorp has released splendid Q2 FY25 results, way above the market analysts’ expectations. Salient points are:

Net Profit: At ₹1,204 crore, the standalone net profit of the company is seen increasing by 14% based on volume growth.
Revenue Growth: Revenue from operations grew 11% YoY to ₹10,483 crore, as against ₹9,533 crore in the same quarter last year.
EBITDA Margin: The EBITDA margin has expanded to 14.5% as against 14.1% a year earlier, reflecting operational efficiency.
These results are also above the projection made by the Moneycontrol poll of eight brokerage firms, which estimated net profit at ₹1,147 crore and revenue ₹10,223 crore.

Market Reaction and Stock Performance

While the profits are healthy, the shares of Hero MotoCorp have been under considerable pressure and have declined 17% over the last month due to the broader market sell-offs. Still, the stock traded with a moderate bounce and closed roughly 2% higher at ₹4,604 after reporting Q2 earnings.

Hero MotoCorp has had a checkered year-to-date; while the company has bounced back with challenges and opportunities in the highly competitive two-wheeler market, it is still positive about its outlook with strategic initiatives well-positioned for long-term growth.

 

Challenges and Competitive Landscape

Hero MotoCorp is operating in an intensely competitive industry, where there are challenges such as:

  • Rising Competition in EVs:

On the rise are the competitive challengers, such as Ola Electric and Ather Energy, which are aggressively expanding their EV portfolios, which is really capturing the present market share.

  • Changing Consumer Preferences:

Increased demand for premium motorcycles and scooters requires Hero to constantly innovate in products and their promotion.

  • Macroeconomic Volatility:

Inflation and fluctuation in prices of fuels will impact consumer spending on two-wheelers.
Hero’s strong investment in such strategic areas of product development, retail expansion, and sustainability are likely to offset the headwinds and be an add-on strength to its market leadership.

 

Future Imperative: Growth Drivers

Hero MotoCorp’s growth ride is on the back of a set of key factors.

1. Product Diversification:

Hero would be catering to the diversified needs of customers with future launches in both the ICE and the EV segments.

2. Rural Demand:

Remains a robust segment for Hero, with favourable rains and escalating rural income.

3. Sustainability Focus:

Hero aligns products with global requirements on sustainability, which would further increase the appeal of Hero to eco-sensitive consumers and investors.

4. Premium Segment Growth:

Premia stores and new premium motorcycles Hero will be well prepared to take away the maximum market share.

5. VIDA Growth:

Expansion in electric vehicles will enable Hero to gain its desired hold in the fast-growing electric vehicles market.

 

Conclusion

Hero MotoCorp, therefore, is still building on Q2s with record festive sales and setting the ball into action through strategic initiatives. However, challenges against the company will remain, but its drive toward innovation, sustainability, and customer-centric growth will help keep it ahead in the two-wheeler industry.

Hero MotoCorp’s robust performance, strategic initiatives, and commitment to sustainability position it to maintain its leadership in the two-wheeler market. By aligning innovation with evolving market demands, Hero aims to deliver long-term value to shareholders while navigating the industry’s dynamic landscape.

Hero MotoCorp has been touting good business and operational traction, with a strong pipeline of products, a growing retail network, and improving financials. This puts the company in a good position to surpass the pace of improvement and deliver long-term value for shareholders. And it is in such outstanding dedication to excellence and sustainability that this remains the course upon which the company has continued to steer itself through the ever-changing horizon.

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