Maxposure shares had an extraordinary launch, beginning trading at ₹145, which is a 339.39% increase over the initial offering price of ₹33 on the NSE SME platform.
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The IPO of Maxposure, valued at ₹20.26 crore, received an overwhelming response, achieving a subscription rate of 987.47 times, thereby becoming the most sought-after IPO in 2024.
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The company attracted bids for 401.70 crore shares, far exceeding the 40.68 lakh shares available, demonstrating significant interest from investors.
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Category-wise Subscriptions
The Non-Institutional Investors category led with a subscription rate of 1,947.55 times, followed by retail at 1,034.23 times, and Qualified Institutional Buyers at 162.35 times.
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The IPO involved a new issuance of 61,40,000 equity shares, priced between ₹31-33 each. The minimum bid size was 4,000 shares, allowing bids in its multiples.
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The funds raised from the IPO will be allocated to different needs such as certifications, working capital, debt clearance, and broad corporate requirements.
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Maxposure is a multifaceted media and entertainment company, focused on tailored solutions. Its operations span advertising, content marketing, technology, and in-flight entertainment services.
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The firm, led by Prakash and Sweta Johari, offers services in brand positioning, audience interaction, and digital marketing strategies.
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Maxposure saw a revenue growth of 1.03% and a substantial 1162.04% surge in profit after tax in the fiscal years ending March 31, 2023, and March 31, 2022.
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While the IPO has attracted considerable attention, certain experts advise caution, pointing to worries about maintaining margins and urging informed investors to think about medium to long-term potential
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